In his immortal classic Hitchhiker's Guide to the Galaxy series, in book 2, Douglas Adams writes of a world whose economy was crushed because of something called "Shoe Event Horizon."

Many years ago this was a thriving, happy planet - people, cities, shops, a normal world. Except that on the high streets of these cities there were slightly more shoe shops than one might have thought necessary. And slowly, insidiously, the number of the shoe shops were increasing. It's a well-known economic phenomenon but tragic to see it in operation, for the more shoe shops there were, the more shoes they had to make and the worse and more unwearable they became. And the worse they were to wear, the more people had to buy to keep themselves shod, and the more the shops proliferated, until the whole economy of the place passed what I believe is termed the Shoe Event Horizon, and it became no longer economically possible to build anything other than shoe shops.

I was looking through my blog stats today, and was kind of surprised by what I saw. Ever since I started blogging about the IMB/Wade Burleson controversy, my hits have increased by about 20% each day. Now, that's not as big an increase as it sounds, but it's still significant. The number of hits I get from searches on the subject, and from other blogs who are talking about it, is fascinating to me.

It got me thinking about the Shoe Event Horizon, and it's application to blogging. There are some events and some subjects that, once people start blogging them, end up taking on a life of their own. Traffic increases, and bloggers, being the attention hounds that we are, write more about that subject. Blogs start up just on that subject. And it continues.

I'm not saying that the topics aren't important -- I think that this current controversy is very important for all Southern Baptists , especially those of us who are going to be in Greensboro this year. It's just an interesting sociological phenomenon. I think that we're close to the IMB Event Horizon, where many of us aren't willing to write on any other subject lest we lose the new audience that we've found. I wonder how many will stick around ...

I wonder if the Internet will ever hit Blog Event Horizon -- where there are so many blogs that it becomes unfeasable for anyone to introduce any 'Net application not geared toward bloggers. Of course, some people think we're already there.

Posted by: Warren Kelly at 08:02 PM | Comments (2) | Add Comment
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