April 24, 2008

A Rose By Any Other Name ...

Is the term "podcasting" dead?

I'm not asking is podcasting itself dead -- I know it's not. I produce two, and would do more if I had the time. I listen to a ton of them. Podcasting News just reported that podcast ads are 7 times as effective as TV ads. More people are listening than ever before.

I'm talking about the name. Is it finally time to retire the use of the word "podcast?"

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Posted by: Warren Kelly at 11:00 AM | Comments (23) | Add Comment
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April 13, 2008

Community As A Commodity: Selling a Twitter Account

The tech end of the blogosphere is abuzz. Andrew Baron, the founder of Rocketboom and all-around new media guy, is selling off his Twitter account, including all his followers (right now, 1,509 -- up from 1,397 when he posted the auction).

This presents us with a question, and it's a question that will probably be asked a lot as the whole idea of Web 2.0 and new media starts to mature. What is the value of a community? Is the community you build up a commodity that you can sell (and buy)? Or is it an asset that is connected with you that you can take with you? Baron is betting that people are going to think the former, even though he may or may not believe it himself. As he says at the eBay auction, "... as with any dynamic group, there is obviously risk. My followers could jump ship at anytime. There is no guarantee on this part. People will come and go, thats just the way it is."
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Posted by: Warren Kelly at 01:53 PM | No Comments | Add Comment
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