February 09, 2007
Now, I've got to admit that I wasn't able to watch the game this year. We didn't get home until VERY late in the 4th quarter, so I'm having to watch the commercials on the internet. The 'Beer-stealing Crabs' ad from Budweiser just made me hungry (where's that Old Bay, anyway?). The Blockbuster commercial with the mouse was pretty funny. But my real favorite was the Doritos 'Live the Flavor' ad. A budget of less than $15, and only 4 days from concept to final cut. Brilliant! Doesn't hurt that it was made by fellow LU grads, either.
And there's the rub. The big, expensive ads were eclipsed by an amateur production whose budget was less than the catering bill for the other guys. Once upon a time, the Super Bowl was as big an event for advertisers as it was for football teams. Not anymore, it seems. The big boys aren't willing to field their best stuff for the Super Bowl anymore, it would seem.
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