August 26, 2008

Hmmmmm. BC Bought!

It's been confirmed -- Blogcritics has been bought by Technorati. Yeah -- it's been reported by all the tech sites, but I wasn't going to say anything until Eric Olsen sent us all an email letting us know.

This is a good thing for Blogcritics. Eric and Phillip and everyone else at BC have worked hard to make it what it is today. It's a great place for bloggers to make a name for themselves, and it's a great online magazine. It shows how a "group blog" can effectively rebrand itself into a "magazine" while still keeping much of the tone of the original group blog.

There were some concerns along the way. I remember when the rule came down that nobody was allowed to publish their own material; every article had to be read over by an editor, and only an editor could publish the article. Long time writers weren't happy with giving up their autonomy, and several left. But I really think that the rule improved public perception of the site, and has certainly improved content -- and I speak as one of those editors at the time, who had to suddenly read a ton of articles every day, proofread, suggest improvements, and finally publish them. It wasn't what any of us signed up for, but it made things better. And when I finally stopped being an editor (I was assistant books editor, then full books editor, for several months), I still wrote for BC because I liked it.

I haven't written anything for Blogcritics in a while, though I do owe a few reviews (this month, expect a bunch of book and music reviews from me). I've made some contacts that I never would have otherwise. I've read books and listened to music I never would have otherwise. In short, I love Blogcritics.

And the purchase seems to only foreshadow good things for the site, including some talk of "monetization options for ... contributors". So congrats to Eric and Phillip, who are new Technorati employees. And congrats to my fellow Blogcritics, all 2,500 or so of us -- things are getting good.

Posted by: Warren Kelly at 07:07 PM | Comments (1) | Add Comment
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